Wednesday 2 January 2008

The Never Ending Brief..

Jargon comes with the job, but at times even a seasoned pro can be dumbfounded by certain peoples talent for converting a simple list of requests into a sprawling mess of prose and postulation.

Today I received the best example of this kind of bs yet. This brief (bearing in mind that briefs, like the name suggests should be, well, brief) covered an entire A4 sheet and contained a paltry 5 points of information.

Everything else was surplus to requirements... Bullet points were made for a reason!!

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